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GLEE CLUB
The Glee Club have purpose built venues in both Birmingham
and Cardiff city centres each of which seat over 400 people. In
1999 Powder Blue were approached to write a dynamic web site for
Birmingham to promote their comedy evenings. It was not long before
the site was enhanced to take bookings with online credit card payment.
Powder Blue had been made aware of their future long
term plans to open more clubs around the UK and had taken this into
consideration in the initial design, such that when Cardiff was
opened it was added to the site without any additional development
effort.
The public booking process proved to be so successful
that they decided to take all telephone sales using the web site
with a purpose built sales portal for their staff. The portal has
been further enhanced to provide management reports and produce
targeted mail shots to their clients.
Today over 80% of bookings are taken online via the
public web site and the sales portal has introduced a standard business
process for the Glee Club to take and manage bookings.
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